Bruno Chaves

Product-Minded Digital Operator

Digital Producer — 8 years in production, 15 in execution

Work in progress — draft version, subject to change.

Positioning

I work at the intersection of product, technical execution, and digital operations. I'm not a designer, not a pure developer, and not a project manager. I'm the professional who operates where these three domains converge — and where the absence of structure costs more than any tool.

This position is not theory: 8 years as a digital producer in agencies (LIVE the agency, DPZ), built on 15 years as a web designer and developer. I came from execution — I assess real effort, anticipate technical risk, and defend deadlines with arguments, not guesswork.

Track Record

I started in 2003, in Rio, building sites and campaign assets for brands like Coca-Cola, Oi, O Boticário, and Petrobras. In 2018 I moved to São Paulo and switched sides of the table: digital production at LIVE the agency (Sadia, Qualy, Natural One, Yamaha, YouTube) and, from 2022 to 2026, at DPZ (Renault, Sportingbet, Electrolux, Ypê, the São Paulo State Government).

At DPZ I led Brincar Já, for Fundação Abrinq: an AI-powered web app that generates play activities to reduce children's screen time. I was responsible from idea to publication — product, design, development, and operation. It is the most accurate portrait of what I do.

Thesis

Digital production is invisible risk management. Most projects don't fail from lack of talent — they fail from the absence of structure that converts intention into decision and decision into controlled execution.

Structure before aesthetics. System before solution. Decision under constraint, not under pressure. This is the foundation of how I operate — and the criterion by which I assess whether a project has real conditions to be delivered.

Direction

I'm moving toward product, systems, and digital infrastructure. Not as a career transition — as a deepening. It already has shape: Juma automates the master-and-adaptations chain of campaign production; Edward turns long videos into publication-ready cuts; Alerta Acari monitors floods in the river basin where I grew up. Plus six npm packages published as study.

I'm interested in problems where the correct answer isn't obvious and where the quality of the decision matters more than the speed of delivery.